Are we just making a marketing claim?
Is there a basis for our claim?
As per the IIBA 2018 BA Salary Survey, certified BAs earn 13% more than their counterparts with equal experience levels. (Source: IIBA salary survey 2018)
Like all products, branding plays a critical role in professional growth. It gives employers confidence that the professional is experienced in the required knowledge, skill-sets, processes, tools, and techniques.
Here are the numbers right in front of you.
(Source: IIBA salary survey report 2018-full report is available for IIBA members)
Average BA salary without certification per year: $ 69K
Average BA salary with certification per year: $ 85K (13% higher, considering all the regions)
Average Difference in salary per year: $ 16K
Note $16K is the average number - One can get up to $24,000 in your case.
Also, compute the fact that one may not be able to get a role promotion due to lack of credentials.
A role promotion can easily bring in the benefit of an additional $ 10K to 20K per year.
So we are looking at $500K potential benefit over one's BA career to one who gets certified.